Our Story

What started with a better way to cover your face has grown into nearly 20 years of building purpose‑driven outdoor layering gear.

BlackStrap was founded in 2006 by snowboarder Abe Shehadeh on Mount Bachelor, Oregon. Out on the mountain, Abe grew frustrated with generic face masks that failed to hold up against cold, wet alpine conditions. That cold, uncomfortable day sparked a simple mission: build winter gear that actually works for real‑world outdoor lifeBlackStrap….

What began as hand‑sewn ski masks made in a spare bedroom has evolved into a complete layering system trusted by athletes, casual outdoor lovers and families across the globe. Rooted in Oregon’s mountain culture, BlackStrap creates gear for every adventure — from powder ski days and backcountry snowboarding to hiking, paddling, and everyday cold‑weather commutes. Our goal is straightforward: keep users warm, dry, and out enjoying the outdoors longerBlackStrap….

Our Products & Design Philosophy

We are globally known for our innovative balaclavas, including our signature ExoHinge design — a helmet‑friendly fit that lets you lift or pull down face coverage quickly without shifting the hood. Beyond face protection, our full lineup covers performance base layers, mid‑layers, merino wool gear, glove liners, beanies, and kids‑sized outdoor essentials.

Every piece balances three core priorities:

• Functional Performance: Four‑way stretch, moisture‑wicking, odor‑resistant fabrics built for high‑output outdoor activity. Many styles integrate premium merino wool for natural temperature regulation.
• Helmet‑Compatible Fit: Streamlined ergonomic construction designed to sit comfortably under ski and snowboard helmets without bulk or gaps.
• Distinctive Styling: Bold, original prints alongside solid neutral tones, so technical outdoor gear can match personal style, not just function.

We believe well‑designed layering should adapt to your body and your plans, whether you are chasing first chair on the mountain or relaxing around a campfire.

Sustainability & Responsibility

For BlackStrap, technical innovation and mindful manufacturing go hand‑in‑hand. We refuse to force customers to choose between high‑performance outdoor gear and planet‑friendly production.

We focus on durable, long‑lasting construction to cut down textile waste. We select quality raw materials, adopt water‑based non‑toxic inks, use recycled packaging, and partner with ethical cut‑and‑sew facilities. We also offer custom‑printed race bibs and team apparel designed and printed in‑house in the United StatesBlackStrap….

Our Community

Our community is made of mountain‑minded outdoor enthusiasts. With more than 4,000 verified five‑star reviews, we serve skiers, snowboarders, hikers, paddlers, and families of all ages. We encourage customers to share their adventures by tagging @blackstrap on social media.

We back all our products with a customer‑friendly 30‑day return‑and‑exchange guarantee, alongside free shipping on qualifying orders. At BlackStrap, we don’t just sell winter gear — we build gear to fuel good times spent outside.